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Client
Feldschlösschen
Date
April 15, 2022
Services
Wood Cup Production
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Feldschlösschen, a leading beverage company in Switzerland, is renowned for its commitment to sustainability. Each year, Feldschlösschen supplies over 7,000 events across Switzerland with beer and non-alcoholic drinks, constantly seeking innovative solutions to minimize their environmental impact.
Despite their extensive efforts to reduce CO2 emissions across their value chain, Feldschlösschen faced a significant challenge: the widespread use of disposable plastic cups at events. These single-use plastics contribute substantially to environmental pollution and waste.
In 2022, Feldschlösschen partnered with Arboloom, a Biel-based startup specializing in the production of compostable wooden cups. Founded in 2021 as a spin-off from Creaholic, Arboloom aims to replace paper and plastic packaging with sustainable alternatives to reduce the CO2 footprint. The collaboration focused on integrating Arboloom's innovative wooden cups into Feldschlösschen's event supply chain, particularly where reusable plastic cups are impractical.
Feldschlösschen initiated a test phase using Arboloom’s compostable wooden beer cups at various events. Key milestones included:
The feedback from these events has been overwhelmingly positive. Wanja Greuel, ex-CEO of BSC Young Boys, highlighted the positive reception from supporters, emphasizing the high-quality experience provided by the wooden cups and their alignment with the club's sustainability goals.
Thomas Amstutz, CEO of Feldschlösschen, praised the initiative, noting that the use of Arboloom’s wooden cups marks a significant step towards reducing plastic usage and CO2 emissions. The insights and consumer feedback gathered during the test phase are instrumental for refining the product and expanding its use across more events.
The ongoing tests and consumer feedback will guide the further development of Arboloom’s wooden cups. Feldschlösschen plans to extend the use of these sustainable cups to more events, reinforcing their commitment to environmental sustainability.
The collaboration between Feldschlösschen and Arboloom showcases a successful partnership aimed at environmental innovation. By adopting Arboloom's compostable wooden cups, Feldschlösschen is making significant strides towards a circular future, setting a benchmark for sustainability in the beverage and events industry.
