Arboloom Cups at Wankdorf stadium will be optimized
Following initial, successful tests in the 2022/23 season, BSC Young Boys launched the step-by-step introduction of a sustainable wooden cup last Sunday at the home game against Lausanne-Sport. This innovation is an important step towards more sustainability in the stadium. According to independent studies, the use of wooden cups reduces the environmental impact by up to 300% compared to other conventional disposable cups and by 20% compared to reusable cups. BSC YB, together with Arboloom, is thus setting new standards in the Super League.
However, feedback from a survey sent out following the match on July 23, 2023 showed that the quality of the wooden cups used at this match in contrast to the cups used previously did not yet meet fans' expectations. This is unacceptable and does not meet our standards for the product. Initial analyses show that the changes are due to an adjustment in the production process. We will therefore be optimizing the sustainable cups in the coming weeks in collaboration with BSC YB, beverage partner Feldschlösschen and various taste experts. As soon as the product meets our quality standards and fans' expectations, the rollout will continue again.
Read the full statement here.
Announcing the next step
Big News in 2023: Arboloom is partnering up with Feldschlösschen to replace one-way plastic and move one step closer to a fully renewable future with our compostable wood veneer cup.
Feldschlösschen supplies about 7000 events with their beverages every year, many of which are not suitable for reusable cup systems. This is where our bio-based and compostable cup can make the difference and reduce the ecological impact for the next step on the path towards a plastic-free world.
Read the full press release here.
Energy-intensive raw material use
Wood was one of the most important resources for humans for thousands of years. Only in the course of industrialisation, the renewable raw material was replaced by resource- and energy-intensive materials such as concrete, steel, oil or plastic. While wood was losing importance as a material, the use of fossil resources caused the CO2 content in the atmosphere to rise steeply. Innovations now require a return to renewable raw materials and sustainable production.
High CO2 emissions in paper production
The traditional manufacturing process of paper requires a lot of wood, energy and water. In addition, chemicals such as bleaching agents and binders are used, which further pollute the environment. As a result, two thirds of the emissions of a paper cup are produced in the paper manufacturing process. Every year, around 500 billion paper cups are produced.
From tree to cup...
Our innovative process allows us to skip the energy- and water-intensive paper production and use wood more efficiently. The production of 1 kg of paper requires more than 2 kg of wood. By using wood veneer, we reduce the use of wood and thus preserve the forests.
...and back again
By using wood as well as biodegradable coatings, the cup can be composted and thus contributes to new humus formation.
Did you know about 80% of the environmental impact of a paper cup comes from paper pulp production?
Looking back to the biggest chapters in our journey:
Prix Suisse 2021
In 2021, we were selected one out of two projects supported by Initiative Schweiz, a foundation committed to the funding and promotion of innovation and entrepreneurship in Switzerland.
Successful proof of concept
The exchange with experts from the gastronomy sector has shown that the need for sustainable packaging solutions is big. End customers are looking for ecological offers and challenge companies to find new solutions.
In partnership with Caffè Spettacolo, we successfully launched a pilot with the wooden cup in autumn 2021 and gathered valuable feedback around the drinking experience.
As an interdisciplinary team of engineers, designers and strategists, we know about each other's experience and expertise. These different perspectives drive us to question new things and push boundaries. Biel/Bienne, as a bilingual city and gateway to French and German speaking Switzerland, creates a controversial as well as polarizing environment where new ideas emerge.
Arboloom is a spin-off from the innovation factory Creaholic.
Initiator of the Project
Initiator of the Project
Inventor and Initiator of the Project
Business & Human Centered Design Expert
Chief Executive Officer
Business & Administration
Shape the future with us
The Arboloom cup is the beginning of a great vision. The wooden cup lays the foundation for further packaging products made of wood. We continuously build on the knowledge and strive for new ambitions.
We are looking for an ecosystem of partners with whom we can carry the vision further.
Do you want to be part of it?
Get in touch with us