The packaging of tomorrow

We create packaging for a renewable future. With minimal material transformation, a small ecological footprint and renewable resources.

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Efficient Usage of Wood

Minimal material transformation - process wood as close as possible to its natural cycle.

Renewable Resource

Wood as a CO2 neutral resource with a lot of potential for a renewable future.

2/3 Footprint Reduction

With wood veneer instead of paper, we save energy in production.

What is Arboloom?

Learn more about the story and the team behind Arboloom.

The Problem

Energy-intensive raw material use

Wood was one of the most important resources for humans for thousands of years. Only in the course of industrialisation, the renewable raw material was replaced by resource- and energy-intensive materials such as concrete, steel, oil or plastic. While wood was losing importance as a material, the use of fossil resources caused the CO2 content in the atmosphere to rise steeply. Innovations now require a return to renewable raw materials and sustainable production.

High CO2 emissions in paper production

The traditional manufacturing process of paper requires a lot of wood, energy and water. In addition, chemicals such as bleaching agents and binders are used, which further pollute the environment. As a result, two thirds of the emissions of a paper cup are produced in the paper manufacturing process. Every year, around 500 billion paper cups are produced.

The solution

From tree to cup...

Our innovative process allows us to skip the energy- and water-intensive paper production and use wood more efficiently. The production of 1 kg of paper requires more than 2 kg of wood. By using wood veneer, we reduce the use of wood and thus preserve the forests.

...and back again

By using wood as well as biodegradable coatings, the cup can be composted and thus contributes to new humus formation.

Did you know about 80% of the environmental impact of a paper cup comes from paper pulp production?

Customers like it,
partners support it

The exchange with experts from the gastronomy sector has shown that the need for sustainable packaging solutions is big. End customers are looking for ecological offers and challenge companies to find new solutions. ​

In partnership with Caffè Spettacolo, we successfully launched a pilot with the wooden cup in autumn 2021 and gathered experience around the drinking experience. We are now entering the next phase of development in this collaboration.

Team

As an interdisciplinary team of engineers, designers and strategists, we know about each other's experience and expertise. These different perspectives drive us to question new things and push boundaries. Biel/Bienne, as a bilingual city and gateway to French and German speaking Switzerland, creates a controversial as well as polarizing environment where new ideas emerge.

Arboloom is a spin-off from the innovation factory Creaholic.

Reto Bösiger

Product Development
Mechanical Engineering

Katja Bürki

Business & Human Centered Design Expert

Carole Chapelat

Product Development
IP Expert
Initiator of the Project

Bertrand Jaccoud

Product Development
Lamination Specialist
Initiator of the Project

Tiziano Sabbioni

Board Member
Business & Administration

Miroslav Santor

Chief Operating Officer

Natalia Schniererova

Chief Executive Officer

Ivo Schläpfer

Industrial Design

Laurent Torriani

Product Development
Wood Engineering
Inventor and Initiator of the Project

Mars Aeschlimann

Board Member

Peter Röthlisberger

Advisory Board Member

Sascha Zahnd

Board Member

Shape the future with us

The Arboloom cup is the beginning of a great vision. The wooden cup lays the foundation for further packaging products made of wood. We continuously build on the knowledge and strive for new ambitions.​

We are looking for an ecosystem of partners with whom we can carry the vision further.
Do you want to be part of it?



Get in touch with us