The packaging of tomorrow
We create packaging for a renewable future. With minimal material transformation, a small ecological footprint and renewable resources.
Efficient Usage of Wood
Minimal material transformation - process wood as close as possible to its natural cycle.
Renewable Resource
Wood as a CO2 neutral resource with a lot of potential for a renewable future.
2/3 Footprint Reduction
With wood veneer instead of paper, we save energy in production.
The Problem
Energy-intensive raw material use
Wood was one of the most important resources for humans for thousands of years. Only in the course of industrialisation, the renewable raw material was replaced by resource- and energy-intensive materials such as concrete, steel, oil or plastic. While wood was losing importance as a material, the use of fossil resources caused the CO2 content in the atmosphere to rise steeply. Innovations now require a return to renewable raw materials and sustainable production.
High CO2 emissions in paper production
The traditional manufacturing process of paper requires a lot of wood, energy and water. In addition, chemicals such as bleaching agents and binders are used, which further pollute the environment. As a result, two thirds of the emissions of a paper cup are produced in the paper manufacturing process. Every year, around 500 billion paper cups are produced.
The solution
From tree to cup...
Our innovative process allows us to skip the energy- and water-intensive paper production and use wood more efficiently. The production of 1 kg of paper requires more than 2 kg of wood. By using wood veneer, we reduce the use of wood and thus preserve the forests.
...and back again
By using wood as well as biodegradable coatings, the cup can be composted and thus contributes to new humus formation.
Did you know about 80% of the environmental impact of a paper cup comes from paper pulp production?
Customers like it,
partners support it
The exchange with experts from the gastronomy sector has shown that the need for sustainable packaging solutions is big. End customers are looking for ecological offers and challenge companies to find new solutions.
In partnership with Caffè Spettacolo, we successfully launched a pilot with the wooden cup in autumn 2021 and gathered experience around the drinking experience. We are now entering the next phase of development in this collaboration.
Team
As an interdisciplinary team of engineers, designers and strategists, we know about each other's experience and expertise. These different perspectives drive us to question new things and push boundaries. Biel/Bienne, as a bilingual city and gateway to French and German speaking Switzerland, creates a controversial as well as polarizing environment where new ideas emerge.
Arboloom is a spin-off from the innovation factory Creaholic.
Reto Bösiger
Product Development
Mechanical Engineering
Katja Bürki
Business & Human Centered Design Expert
Carole Chapelat
Product Development
IP Expert
Initiator of the Project
Bertrand Jaccoud
Product Development
Lamination Specialist
Initiator of the Project
Tiziano Sabbioni
Board Member
Business & Administration
Natalia Schniererova
Chief Executive Officer
Ivo Schläpfer
Industrial Design
Laurent Torriani
Product Development
Wood Engineering
Inventor and Initiator of the Project
Mars Aeschlimann
Board Member
Peter Röthlisberger
Advisory Board Member
Sascha Zahnd
Board Member
Shape the future with us
The Arboloom cup is the beginning of a great vision. The wooden cup lays the foundation for further packaging products made of wood. We continuously build on the knowledge and strive for new ambitions.
We are looking for an ecosystem of partners with whom we can carry the vision further.
Do you want to be part of it?
Get in touch with us