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Client
Nespresso
Date
September 4, 2023
Services
Business Development
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In 2022, Arboloom proudly participated in the prestigious Nespresso Swiss StartupCup Challenge, an event designed to spotlight innovative startups committed to sustainability and impactful business solutions. Competing against numerous forward-thinking companies, Arboloom’s dedication to sustainable packaging earned us a place among the finalists. This case study reflects our journey, key takeaways, and the impact of this achievement on our growth.
About Arboloom
Arboloom produces sustainable cups made from wood veneer, offering an eco-friendly alternative to disposable paper or plastic packaging. Our cups are already in use at major venues like Feldschlösschen, BSC Young Boys, and FC Aarau, as well as at a variety of events across Switzerland. Through our products, we aim to close the sustainability loop and contribute to a circular economy. Learn more about us on our website.
About the Nespresso Swiss StartupCup Challenge
The Nespresso Swiss StartupCup Challenge is an initiative by Nespresso to support startups that contribute to sustainability, innovation, and responsible business practices. It connects entrepreneurs with industry leaders, mentors, and potential investors, fostering an ecosystem of growth and collaboration. For more details, visit the Nespresso StartupCup website.
Industry Challenge
The packaging industry has long relied on non-recyclable materials like plastic and paper, leading to significant environmental pollution. While global efforts to reduce plastic usage are growing, sustainable and scalable alternatives are still scarce. This is where Arboloom’s solution of using wood veneer for packaging stands out, offering a truly sustainable alternative that aligns with the principles of a circular economy.
Our Challenge
Arboloom’s challenge was to effectively communicate the value of our wood veneer cups—not just as an eco-friendly product but as a scalable, cost-effective solution for large events and businesses. Competing in the Nespresso Swiss StartupCup meant showcasing both our innovative technology and business potential to a panel of experts in sustainability and entrepreneurship.
Strategy
Our participation strategy focused on two key areas:
Led by Natalia Schniererova, Arboloom’s presentation during the competition emphasized both the environmental and commercial strengths of our product. You can view Natalia’s finalist presentation here.
Engagements
Throughout the competition, we engaged with sustainability leaders, industry experts, and potential partners. The challenge provided invaluable feedback from mentors and judges, helping us refine our business model and pitch. Additionally, the event’s networking opportunities expanded our reach within the sustainability and startup ecosystems.
Success Metrics
Sustainability Impact
By participating in the StartupCup, we furthered our mission to promote sustainable packaging solutions. The event helped us amplify our message: every cup matters in the fight against single-use waste. Our wood veneer cups continue to support businesses in reducing their environmental footprint while maintaining functionality and aesthetic appeal.
"Arboloom’s innovative approach to sustainable packaging, combined with a clear business vision, made them stand out in the Nespresso Swiss StartupCup Challenge. Their commitment to a circular economy is inspiring, and their product has the potential to transform the future of packaging."— Nespresso StartupCup Mentor
Reaching the finalist stage at the Nespresso Swiss StartupCup Challenge 2022 was a major milestone for Arboloom. It validated our efforts to drive sustainability in the packaging industry and provided new opportunities for growth. As we continue to innovate, we look forward to participating in future challenges and expanding our impact.
If you’re interested in learning more about how Arboloom can help your business transition to sustainable packaging solutions, visit our shop or get in touch with us directly.
